
STEP 1: POSITIONING
BRAND BUILD
Brand Identity
Build and/or secure a strong presence in the marketplace by working with clients to define, differentiate and position their brand in order to maximize their competitive advantage, which includes:
Strategy Sessions
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Brand Audit
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Name Creation
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Messaging Discovery
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Imagery Creation
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Targeting Selection
Brand Storyboard
The Storyboard will include: color palette options, typography, images that represent the identity of the brand, strategic notes describing the concept, textures and other design elements that will guide your brand’s identity development.
Brand Identity Development
Logo Design
6 initial custom logo concepts to choose from and 2 rounds of revisions on your chosen concept
Final logo files for both web and print:
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.eps file for your finalized logo concept
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PDF file: excellent for printing
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high resolution .JPG logo
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PNG logo file with transparent background
Final logo files in three different versions:
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Full-color logo (main version)
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Grayscale logo
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White Logo
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Small version of your logo to use as a favicon or icon
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Logos for up to 4 social media platforms of your choosing.
Color Palette
Up to 3-tone color palette that reflects your brand’s visual identity.This palette includes one primary, and up to two secondary colors, textures and other design elements that will guide your brand’s identity development.
Typography
Up to 3-font typography palette that reflects your brand’s visual identity
Branding Guide
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A quick reference PDF Branding Guide that includes:
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RGB brand colors
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CMYK brand colors
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Web Safe color hex codes (for web design)
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Typeface names and usage instructions
and color palette, logo, typography, images that represent the identity of the brand, strategic notes describing the concept, textures and other design elements that will guide your brand’s communications.
Branding Collateral
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Business Card Design (double sided) + first 500 printed
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Letterhead
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One-Page Brochure
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Up to 4 Social Media Profile Images
IN-PERSON ASSESSMENT
IN-PERSON
This one-hour assessment session helps to determine a direction for your brand, By identifying how strong of a presence your business has in the marketplace. We will help determining the necessary step involved to focus on improving your positioning. within a 20-mile radius
From:
$650